Do you want to use the best WordPress email marketing tools to expand your business?
Since many email users regularly check their inboxes, you can use these tools to attract visitors with the right intent to connect with your target market.
Consequently, when people join your email list, you are free to continue marketing to them until they unsubscribe.
Below you will find the email marketing tools that will assist you in choosing the most appropriate one for your needs.
Before going over the list, let’s first talk about email marketing and its advantages.
What is Email Marketing?
The technique of marketing products and services via email while building relationships with potential consumers and clients is known as email marketing. Briefly stated, it is direct mail that is transmitted electronically as compared to through a mail carrier.
Advantages of WordPress Email Marketing Tools
- It helps to drive more sales
- Build your relationships over time
- Email marketing helps to nurture the leads
- It gives you control over the conversations
- Extremely beneficial for affiliate marketing
- Email marketing is affordable
MailPoet Newsletter
The freemium MailPoet plugin works seamlessly with your WordPress dashboard which conuts in the best WordPress email marketing tools. In addition to managing your lists, you can generate, manage, and send emails directly from your website.
Send limitless emails to up to 2000 subscribers without quitting the WordPress platform with the help of this best WordPress email marketing tool. Your marketing will undoubtedly reach a whole new level because of the more advanced features.
Utilization ease is increased by the adaptable and simply customizable settings. The best component after reaching 2000 subscribers, you can instantly convert to the premium version.
Key Features
- You can use it to make a limitless list of subscribers.
- You can import the subscriber list as an Excel or CSV file.
- WordPress has a drag-and-drop email designer.
- Enables you to set up automatic welcome emails
- It provides you with 50+ email templates
Price: Yearly agency plan $312
HubSpot
A pioneer in marketing automation software is HubSpot. You have a variety of choices to gather leads and interact with your audience when using the HubSpot WordPress email marketing plugin.
It provides a whole range of marketing automation technologies, such as helpdesk, marketing, and sales software. You may integrate the marketing automation platform from HubSpot with your WordPress website with this plugin.
Key Features
- It enables you to create emails by using the drag and drop feature
- You can use it to analyze the A/B testing to your marketing email.
- It provides you with the forms and pop-up features to engage with your clients.
- You can add a live chat feature to your website.
- It has a built-in analytic feature that allows you to make email marketing successful.
Price: Starter plan $540 yearly
Mailchimp
Mailchimp is one of the few initial names to consider for WordPress email marketing tools. The most popular email marketing tool is called MailChimp, and it is utilized by millions of individuals worldwide.
Regardless of whether you’re a company, a solopreneur, or a blogger, MailChimp offers all the capabilities you require to succeed.
With the MailChimp for WordPress plugin, you can create sign-up forms and include a variety of sign-up choices to collect leads for your MailChimp list.
Key Features
- Easy Configuration
- User-friendly and AMP sign-up forms.
- Seamlessly integrate with so many popular plugins.
- You can add a live chat feature to your website.
- It has a built-in analytic feature that allows you to make email marketing successful.
Price: Premium Package starts at $299 monthly.
Convert Kit
For seasoned bloggers, writers, and marketers, ConvertKit is a reliable email marketing tool. It is tremendously strong and very user-friendly.
You may easily divide your subscriber list into interested and purchased subscribers using ConvertKit.
By sending automated emails that seem more personal, you can enhance conversions. This is known as targeted email marketing in the marketing world.
Key Features
- Easy Configuration
- User-friendly and AMP sign-up forms.
- Seamlessly integrate with so many popular plugins.
- You can add a live chat feature to your website.
- It has a built-in analytic feature that allows you to make email marketing successful.
Price: Creator plan starts at $9 monthly
OptinMonster
One of the most effective conversion optimizations and lead-generating toolkits is OptinMonster. With the aid of this plugin, you can pick the most appropriate campaign kind to show to your audience.
For example, you can include eye-catching popup advertisements, email signup forms, sticky announcement bars, and many more.
allows you to quickly test different iterations of your signup form, which is very helpful for site scalability. Additionally, OptinMonster can be set up and customized to fit the requirements of your company.
Key Features
- Enables you to create a floating bar pop-ups with hundreds of templates.
- Analyze A/B testing for pop-ups
- Seamlessly integrate with so many popular plugins and WooCommerce platforms.
- Allows you to add animation effects.
- Built beautiful optin forms by using drag and drop feature
Price: $49 monthly
Best WordPress Email Marketing Tools Comparison
| Name | Active Installations | Free Version | Paid Version | Price |
| MailPoet | 600,000+ | Up to 5,000 emails | Unlimited emails | $30 Agency Plan /Monthly |
| HubSpot | 200,000+ | Up to 1,0000 Contacts | 1,000 Marketing Contracts | $45 Starter plan /monthly |
| MailChimp | 2 + Millions | 2,000 Contact Limit | Unlimited | Premium Package $299 Monthly |
| Convertkit | 40,000+ | 300 Subscribers Monthly | Unlimited | Creator Pro plan starts at $25 monthly |
| OptinMonster | 1+ million | It is not available to free | Unlimited | $49 monthly |
Frequently Asked Questions (FAQs)
1. Is email a useful marketing tool today?
It unquestionably continues to work even though there is still competition. ROI for email marketing is 440%. An email is a key tool for delivering a return on investment in marketing initiatives, not merely for sending offers to clients or generating leads.
2. How many emails for promotion should I send?
It might be wise to start sending emails weekly, then twice a month. If you have exceptional content, dynamic deals, or frequent promotions, think about sending emails two to three times per week.
3. How much time should go into crafting a marketing email?
Data from a survey of more than 3,000 email marketers served as the foundation for the 2019 State of Email Workflows report. According to 23% of respondents, it usually takes their brand a few days or less to create an email; 24% say it usually takes a week; and 53% say it usually takes more than two weeks.
4. What are the challenges of email marketing people face?
Top 5 Email Marketing Issues That Affect All Marketers (and How You Can Solve Them)
- Renewed Engagement Rates.
- Improved Customer Retention
- Increasing the Personalization of Email.
- Your Data Integration.
- Email deliverability improvement.
Wrapping it up!
Having the best WordPress Email Marketing tools installed on your website is unquestionably advantageous if you want to increase and keep your subscriber base.
Whether you’re looking for a plugin to create attractive email or subscription forms or eye-catching pop-ups and newsletters to keep your audience interested.
So, you can pick your WordPress email marketing tools by comparing the packages of each.
If you feel this article full of knowledge then take a moment to share it with your friends and on social media profiles also leave your thoughts in the comment section, about which email marketing tool you are using!
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